ATHENS, GA. (September 18, 2018) –The University of Georgia has selected IMG Learfield Ticket Solutions (IMGLTS) to coordinate outbound ticket sales and enhance customer service through the creation of a ticketing sales and service team.
As part of the multi-year relationship, IMG Learfield Ticket Solutions will provide a CRM and digital sales solution for all ticketed sports at the school. The IMGLTS team will also provide first-class customer service to members of the Georgia Bulldog Club while helping to grow attendance and revenue for basketball, gymnastics, and baseball. It will also provide a data analytics package to enhance pricing models and the renewal process.
The IMGLTS team will also be responsible for implementing best practices for sales and service, while collaborating with Georgia’s staff to boost the overall fan experience.
“We appreciate the trust that the University of Georgia has placed in our team to lead their customer service and sales efforts,” said Brad Sexton, Senior Vice President, IMG Learfield Ticket Solutions. “The IMGLTS team has shown a high level of success with Power 5 schools and we are excited to work with another forward thinking university like Georgia.”
IMG Learfield Ticket Solutions, a joint venture established in March 2012 between IMG College and Learfield, now represents 50 partners including four in the Southeastern Conference. In addition to individual relationships with collegiate institutions and conferences, IMGLTS also represents the Indianapolis Colts and UFC among other professional sport teams and events.