Football Season Ticket Benchmark Analysis

Learfield IMG College Data Analytics Team

Learfield IMG College Ticket Solutions recently completed  the Football Season Ticket Benchmark project. The Data Analytics Team collected season ticket prices for all schools in the Power 5 and AAC conferences. In addition to collecting pricing information we also collected contextual data about the schools (stadium size, win-loss rates, etc.) within these conferences. The outputs from this project have already been delivered to our partners, and we believe those materials will be pivotal in making data-driven pricing decisions in these uncertain times. The data team has also completed a preliminary analysis using the data collected from the Season Ticket pricing project which is presented here: 2020 LIMGC Ticket Solutions Football Season Ticket Benchmark Analysis

Given our belief in the value of this data, we hope to provide our partners with a yearly refresh of this information, and to extend the dataset to include Men’s Basketball season ticket prices. If you are interested in obtaining a copy of the project materials, please email Tyler Reichwein (Sr. Director of Business Development) at: tyler.reichwein@imglearfield.com.