Social Selling

General Managers and Account Executives are now using social media and personal networks more and more as a sales tool than ever before. Staff are encouraged to connect with their season ticket holders and donors via LinkedIn, Facebook and Twitter to help prospect and develop business relationships beyond just the phone. Last month, the Pitt… Read more »

Ticket Talk – April 2018

Launching a New Partnership – Q&A with Calleagh Darby and Brad Sutton  Last month, IMG Learfield and Southern Methodist University launched a new partnership on campus in Dallas, Texas. We sat down with our General Manager Calleagh Darby and SMU’s Senior Associate Athletic Director Brad Sutton to take us through the launch of the partnership and… Read more »

Spring Game Planning

Oklahoma Spring Game – April 14, 2018 Attendance Goal of 80,000 Direct message and communication to current season ticket holders during renewal process Prospective group sales leads are being targeted and have the ability to offer them complimentary admission 2017 single game buyers that are prospective new season ticket holder leads are receiving a discounted… Read more »

March 2018 Birthdays

March 6 – Alex Butier, Oregon March 9 – Andrew Brassinga, Tennessee March 15 – Jeffrey Hager, Tennessee March 17 – Chris Curtis, UAB March 20 – Patrick Holman, Missouri March 21 – Tyler Williams, Charlotte March 27 – Dustin German, Colorado March 27 – Matthew McCourtie, UNC  

February 2018 New Hires and Promotions

Welcome To The IMG Learfield Family   Heath Bennett, General Manager, Oregon Heath brings 15+ years of sports business experience from the major league, minor league and collegiate levels, including leading our former Arkansas IMGL property in 2013-14.  His career began in Inside Sales with the Philadelphia Eagles, and he has a combined 7+ years… Read more »

FEVO CASE STUDY

Case Study: Utilizing Fevo to Enhance Staff Productivity and Increase Revenues Last season, the University of South Carolina IMGL staff hosted their annual Junior Carolina Girls Dance Clinic prior to their game against the Georgia Bulldogs. The event is open to area youth ages 5-14 and includes the following for only $60: Clinic with the… Read more »

TICKET TALK – March 2018

Q&A with Aaron Mahnke – Account Executive, University of Illinois  Last month, Aaron Mahnke from Illinois was able to put the finishing touches on a group sale that was four month in the making. Upon receipt of payment, Aaron closed the $4200 group sale to the Illinois FFA for 300 tickets to the February 18… Read more »